Social media is a relatively new resource that has forced a paradigm shift in the ways our society communicates. When a tool such as social media has such a profound impact on so many aspects of our lives, there are always conflicting philosophies on how to properly use it for business.
Gear Marketing LLC.’s philosophy on the use of social media within a marketing program is simple; keep it social. Social media is not meant to be used to “Spam” other users for personal gain, but rather to incubate interpersonal relationships with people who have common interests, as well as share your knowledge and expertise with the world.
When used correctly, social media will increase top of mind awareness with current and prospective clients, equate to more referrals, and the ability to be an active participant in the conversations your target markets are having about your products and services.